Villafrance becomes vif.

  • Company/Studio
    Jäger & Jäger GbR
  • Instagram
  • Lead Designer(s)
    Olaf Jäger
  • Design Team
    O. Jäger, CD, Regina Jäger, Key Account, Rebecca Trunz, Carina Wezstein, Design, Reinhard Thomas, AD Digital, Nico Nolle, DTP
  • Client
    vif Solutions GmbH
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

A new umbrella brand strategy was developed for the Villafrance group of companies. The new name not only carries on the roots of the old name, vif is synonymous with lively, alert, dynamic and vital. As a gallicism, the new name refers to the core business of the group of companies: they are specialists for the French business of German companies and for the German business of French companies. vif Solutions - Un pour alles. Not only the claim, but the entire address is in a charming language mix of German and French: here they speak "Freutsch"!

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