A new umbrella brand strategy was developed for the Villafrance group of companies. The new name not only carries on the roots of the old name, vif is synonymous with lively, alert, dynamic and vital. As a gallicism, the new name refers to the core business of the group of companies: they are specialists for the French business of German companies and for the German business of French companies. vif Solutions - Un pour alles. Not only the claim, but the entire address is in a charming language mix of German and French: here they speak "Freutsch"!
