A-Frame was designed to be a paradigm shift for outdoor lodging in the Rockies, a project both at ease with nature and providing a high level of comfort for guests. Wunder Werkz took on the role as creative partner, working from the earliest visioning stages of the project to help with naming, strategy and positioning; advise on spatial design; and then develop all brand, identity, collateral, interior design, signage, documentation and digital design.