361°kids Jump Rope Limited Packaging Design

  • Company/Studio
    Shanghai Kuyekuye Technology Co., Ltd
  • Lead Designer(s)
    Xusong Wang
  • Design Team
    Xiao Dong
  • Client
    361°kids
  • Prize
    Honorable Mention

We design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.

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