• Company/Studio
  • Lead Designer(s)
    Yangchao Wu
  • Credits
    Photo by: ANSWER CULTURE
  • Prize
    Winner in Graphic Design/Packaging

The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. The project, beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, it chooses "green" as the primary brand color and the city emblem, the "daffodil." Our goal remains to help Zhangzhou achieve rural revitalization.

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