East in Grandeur

  • Company/Studio
    Jiangxi Anyuan Packaging and Printing Co., Ltd
  • Lead Designer(s)
    Luo Tao
  • Design Team
    Luo Tao, Li Xihong
  • Prize
    Winner in Product Design/Fashion & lifestyle

"East in Grandeur" is a tea packaging box that inherits the freehand style of the East. We embrace and promote Eastern culture with an open mind, avoiding rigid adherence to the past and resisting the blind pursuit of Western trends. The design is inspired by the masterpiece "Orchid Pavilion Preface" by Wang Xizhi, a prominent calligrapher from the Eastern Jin Dynasty, known for having created the finest line of calligraphy in the world. Artistic paper carving and embossing techniques are employed to present a rustic and natural texture.

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