The project aimed to establish a warm brand for a community coffee shop, despite remote work challenges during the pandemic. Research involved branding studies and video conferences, inspired by the community's ambiance. The logo's circle, derived from the road name, exudes warmth with bright colors and adds interest with geometric circles. Versatile stickers for packaging, posters, and giveaways maximized brand reach on a tight budget. LOUD CAFE, established in 2021, quickly became the neighborhood's favorite coffee shop, promoting local job opportunities and a warm, artisanal community.
