• Company/Studio
  • Lead Designer(s)
    Peiyao(Heather) Tang
  • Client
  • Prize
    Winner in Graphic Design/Digital ads & campaign
  • Project Website

KASHA M, inspired by Dante's Divine Comedy, was founded by a female designer to celebrate women's independence and self-expression.KASHA M, inspired by Dante's Divine Comedy, celebrates women's independence with "KASHA" symbolizing strength and "M" representing the Egyptian cat god, MAFDET. I established the brand's identity through a simple, evolving graphic design approach.Sleek sans serif and angular fonts, along with dark red, matured the brand's story.Officially launched in 2022, KASHA M expanded its e-commerce presence in 2023, now embodying boldness, independence, and self-expression.

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