KASHA M, inspired by Dante's Divine Comedy, was founded by a female designer to celebrate women's independence and self-expression.KASHA M, inspired by Dante's Divine Comedy, celebrates women's independence with "KASHA" symbolizing strength and "M" representing the Egyptian cat god, MAFDET. I established the brand's identity through a simple, evolving graphic design approach.Sleek sans serif and angular fonts, along with dark red, matured the brand's story.Officially launched in 2022, KASHA M expanded its e-commerce presence in 2023, now embodying boldness, independence, and self-expression.
