Foundry Field: Race, Representation, Access, and Baseball

  • Company/Studio
    Clinton Carlson Design
  • Instagram
  • Lead Designer(s)
    Clinton Carlson
  • Design Team
    Kevin Buccellato, Michael Hebbeler, Matthew Insley, Sean Kennedy, Katie Walden, Greg Bond, Ben Kruis
  • Client
    Foundry Field
  • Prize
    Honorable Mention
  • Project Website

Historical type inspired the design of two custom typefaces. A metal foundry stamp from the Studebaker factory inspired the "F" stamp, accompanying period graphic elements and photography to establish the Foundry Field brand. The website and video help tell the story of the Foundry Giants, an all-black baseball team that played against white teams 25+ years before the integration of baseball. The brand system and materials helped secure initial funding for field construction and a visiting artist program to engage the community around issues of race, representation, and access.

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