This archival brand wanted to capture the wonder of baseball, when it was the "national pastime." The brand utilized ornamental elements from early-20th-century farm ledgers and printed materials. The typography utilizes a customized ampersand as a central element in the industrial seal-inspired design. Archival images and footage from the Library of Congress give life to the brand message and mission of documenting baseball. The challenge for this project was to establish a brand committed to the authentic depiction and preservation of history.
