The County of San Diego developed a collective climate action booklet for San Diego County Region. To promote it we designed a poster and outdoor campaign. We use San Diego County Region elements and imagery such as climate, topography, fauna, flora, etc., and actions we can take to protect the environment, like electric vehicles, solar energy, parks, and recreation and climate actions to contribute to reaching our region's collective goal of zero carbon emissions by mid-century We design the "Let's Get There" campaign as an invitation to work together and acquire the free booklet.
