Note to jurors: This design requires 3D anaglyphic (red and blue) glasses to be seen in is fully intended format and for the full experience. We created and develop a 3-D micro showcase website for the OI One Watches line. The 3D website brought additional benefits to OI One Watches as their customers spent more time looking at their products just to see the 3D effect. For the same reason, customers appreciated the details of every wristwatch closely as the products were "popping" out of the screen and spent more time on the microsite.