Calimax is a large supermarket chain in the northwest of Mexico. They upgraded its new delivery service and it needed promotion. We created a new character by taking the regular shopping cart, upgrading it, giving the cart life, personality, likeness, a touch of high tech, and most of all: speed. We made posters, billboards, and emotions about the new service Our customers fell in love with the new character. They love his personality and visuals and they keep following him in all media to get our intended message across.