"ZETA Libre como el viento" it's Spanish for "ZETA Free as the Wind" We developed a campaign to increase ZETA's print edition subscribers and readership. When subscriptions renew or new subscribers sign up they received a lithograph from a series signed by the author. ZETA Weekly is the leading newspaper in Baja California. They are the only newspaper to publish the truth about the Mexican government, Cartels, and corruption without censorship to the point that the reporters and directors put their lives in danger every single day.