Noise is the No. 1 smart wearables brand in India. The brand discovered a gap in the wearable market, that targets the audience below age 13. This led to the birth of Noise Champ 2 and the collaboration between Noise and Onething to design an Indian smartwatch that targets a younger audience, and brings a new layer to parenting, safety, and habit development. Champ 2 made to the “Amazons choice product” in the month of August 2022 and was widely accepted by kids and parents.