Boogie Funk

  • Company/Studio
    Cynda Media Lab
  • Lead Designer(s)
    C.J. Yeh
  • Design Team
    Christie Shin, Sara Park, Kyoungji Nam
  • Client
    Boogie Funk
  • Prize
    Honorable Mention

The Bougie Funk identity system represents the brand's modern and bold personality. The creative strategy consists of a colorful palette and expressive typography that was designed to inspire a confident and fearless attitude toward life. The logo was carefully crafted, and its structure is based on precise proportions to establish brand recognition.

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