Re-Route Festival

  • Company/Studio
    Plus Collaboratives
  • Instagram
  • Lead Designer(s)
    Mervin Tan, Cheryl Sim
  • Design Team
    Crystal Koo, Jade Ng, Marwanie Rahim
  • Credits
    Photos: Low Jue Ming
  • Prize
    Winner in Graphic Design/Communication design / Winner in Graphic Design/Key art (Posters, covers, illustration)
  • Project Website

A set of collectibles were designed for Re-Route Festival to encourage visitors to move through festival activities in response to the festival’s objective of exploring the functioning cultural precinct. Our visual strategy is to overlay red over blue typography and illustration elements which houses details about the site and snippets of stories from the past. A participatory mechanism in the form of red filter glasses was added to spark curiosity and encourage digging deeper into the site through the details of the collaterals after capturing attention quickly with the large bold red words.

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