A set of collectibles were designed for Re-Route Festival to encourage visitors to move through festival activities in response to the festival’s objective of exploring the functioning cultural precinct. Our visual strategy is to overlay red over blue typography and illustration elements which houses details about the site and snippets of stories from the past. A participatory mechanism in the form of red filter glasses was added to spark curiosity and encourage digging deeper into the site through the details of the collaterals after capturing attention quickly with the large bold red words.
