Aeon is a multidisciplinary design team that works with partners, brands and collaborators around the world to create new relevance in architecture, web 3 and cryptography. Its primary audience is those working in architecture and design-related industries. The logo is designed to simulate the bricks used to construct a building based on words, with the intention of building and stacking each individual to form a whole. It is also meant to highlight the significance of the architectural design community.