The FILMAR en América Latina Festival promotes independent cinema and filmmakers from Latin America in Switzerland. The visual identity of the festival explores typographic work that animates popular posters from Buenos Aires to Medellin, passing through São Paulo and Valparaiso. Inspired by graffiti that conveys political or social demands, advertisements of all kinds, and posters announcing the next cumbia concert, the poster reflects a popular means of expression. The lettering work, entirely made to measure, takes on new forms on each communication medium.
