PRANK PROJECT AOYAMA

  • Company/Studio
    Atma Inc.
  • Instagram
  • Lead Designer(s)
    Makoto Suzuki/ Ayumi Koyama
  • Client
    PLAY PRODUCT STUDIO CO.,LTD
  • Credits
    Photo by KENTA HASEGAWA
  • Prize
    Winner in Interior Design/Retails
  • Project Website

The design inspiration is explored through the playful spirits in the brand's concept word, ‘PRANK’. The original architectural elements are taken apart and some of them are left based on ‘PRANK’ point of view, integrating with new elements through design process, which has even began with demolish part. Coexisting contemporary design furniture and fixture that imply ‘PRANK’ elements and masterpieces of furniture, as well as preserved elements from previous interior and new elements of interior, a story is told in which ideas are sublimated into value.

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