Bontempi is ON is a project created by DDM for Bontempi Casa from the Colombini Group. The campaign was made for the opening of Bontempi's first flagship store in Milan during Salone del Mobile 2023. The purpose was to create a communication strategy that could go beyond contingency and could be extended in other occasions: BONTEMPI IS ON is a new way of approaching the market. We hosted eight events during the so called Bontempi Week, full of parties, talks, presentations and debates in order to launch the flagship store in an original and loud way.
