Beauty of Data

  • Company/Studio
    Racecar / Kirelion
  • Lead Designer(s)
    Franck Aubry & Kirell Benzi
  • Design Team
    Franck Aubry, Kirell Benzi, Bonsak Schieldrop
  • Client
    Polar / Edelman
  • Credits
    Edelman: Ben De Kovel, Milan Berg, Seema Sharma
  • Prize
    Winner in Graphic Design/Colorfoul project
  • Company Profile

Discover the captivating fusion of art and technology in "The Beauty of Data," a groundbreaking project that transforms personalized circadian rhythm data into mesmerizing 3D visual experiences. Defying the "one size fits all" approach in the fitness and wellness industry, this innovative collaboration with Polar harnesses procedural design to create bespoke visuals that reflect the unique essence of each individual. Dive into a world of vibrant colors and organic shapes, as The Beauty of Data redefines data representation and celebrates the diversity of human experience.

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