TREELOVE is an organisation that aims to redefine the concept of giving. With every purchase made, indigenous trees are planted into the Amazon’s Araguaia Biodiversity corridor, the goal being to plant 1.7 billion indigenous trees in total. Socrates were commissioned to develop a new logo; inspired by the core mission to change the future with the present. Symbolising new beginnings with a contemporary sans serif, the logotype sits alongside a mark that embraces the concentric circle of trees. All designed to represent the joining together of contribution and commitment to the planet.