Ronit Davidovits was raised in her grandma - Madam Perez's kitchen, absorbing the tastes, the love and affection we all seek in traditional cooking. Years has come and she became a leading food engineer, developing food solutions for all the industry leaders. In Madam Perez, she managed to use the technology in the purpose of bringing home cooking, with natural ingredients and traditional recipes, into a pre cooked meal pack. Our challenge was to interpret those scenes from home into a brand identity that will make everyone feel like they're back in their grandma's kitchen.
