Nutella, Kinder & Ferrero - probably the most popular chocolate brands in the world, as part of the group's strategy, came with the idea of opening hot spots in high traffic places with amazing desserts made from they're addictive spreads and bars. In this project we had to keep this huge brands in tact and still make a change, to widen the brand's experience to new areas and new consumption situations. Our solution was to give this new sub-brand a more stylish look, less childish, with hand drawn typographies and patterns, keeping the colors and messages close the the brand's core.
