Nutella Chocolate Experience

  • Company/Studio
    Craft Concepts
  • Instagram
  • Lead Designer(s)
    Rotem Kraus
  • Design Team
    Rotem Kraus, Shahar Bohadana, Shiri Haziz
  • Client
    Nutella Israel
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

Nutella, Kinder & Ferrero - probably the most popular chocolate brands in the world, as part of the group's strategy, came with the idea of opening hot spots in high traffic places with amazing desserts made from they're addictive spreads and bars. In this project we had to keep this huge brands in tact and still make a change, to widen the brand's experience to new areas and new consumption situations. Our solution was to give this new sub-brand a more stylish look, less childish, with hand drawn typographies and patterns, keeping the colors and messages close the the brand's core.

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