Best herb in Dihua

  • University/School
    China University of Technology
  • Lead Designer(s)
    Yi-Jeng Chan
  • Design Team
    Jia-Yi Wang, Lin-Hsin Yu, Hsu-Hsin Yun
  • Prize
    Winner in Graphic Design/Communication design
  • Project Website

Dihua is an "organic" old street. It is a historical street that carries the trading and distribution of dry goods and various herbs from all around Taiwan. When you walk around Dihua, you can always smell the scent of Chinese medicine in the air. It has a unique industrial culture and traditional memory. The design turns Dihua Street into a fashionable and trendy place for young people through event image and brand design for developing a more trendy culture. Through the creative event design, the young people can walk into Dihua Street to understand the innovation of Chinese herbal medicine

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