Made From Plants, Not From Ass

  • Company/Studio
  • Instagram
  • Lead Designer(s)
    Carl Larsson
  • Design Team
    Molly Mellström
  • Client
    La Vie
  • Credits
    Mikkel Hvilshøj, La Vie, Martin Junkerby
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

La Vie wants to unite vegans and meat lovers. It’s a challenger brand with a big heart for people, animals and our planet. The approach is positive vibes, ambitious actions and award-winning bacon and bacon lardons. La Vie’s brand universe reflects its progressive, brave and edgy personality. The bright pink, the charming characters, and the illustrative style radiate cheerfulness and truly celebrates life! A cohesive look that makes you smile and feel energised, like the food itself. It’s exactly what’s needed to turn some heads, change some attitudes, and push the plant-based revolution.

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