La Vie wants to unite vegans and meat lovers. It’s a challenger brand with a big heart for people, animals and our planet. The approach is positive vibes, ambitious actions and award-winning bacon and bacon lardons. La Vie’s brand universe reflects its progressive, brave and edgy personality. The bright pink, the charming characters, and the illustrative style radiate cheerfulness and truly celebrates life! A cohesive look that makes you smile and feel energised, like the food itself. It’s exactly what’s needed to turn some heads, change some attitudes, and push the plant-based revolution.