Bittersweet Red Packets

  • Company/Studio
    THE CABINET
  • Instagram
  • Lead Designer(s)
    Malou Ko
  • Design Team
    Crystal Chan
  • Client
    THE CABINET
  • Prize
    Winner in Graphic Design/Packaging
  • Company Profile

Tiger pronounced as same as bitter in Chinese. Although the new year will have bitterness, but there are also happiness. It is the bittersweet that creates our memorable life! The red packet design used bubble textured paper that looks like tangerine peel, bon app├ętit! The tiger behind is awakening you for a good start of the year! The packaging design is inspired by Japanese premium fruit packaging that people buy it for gift during Chinese New Year. It gives a joyful and festive feeling. It is a project that is design and made in Hong Kong to support the local economy under during Covid.

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