In this brand design project - we take the normal, we add salt for stronger flavors, and we put some spirit into it, to get SALT & SPIRIT - a brand that's made to bring happy hours wherever it goes. The brand's philosophy: any thing you do, every situation in life, can be happier and more fulfilling with a pinch of salt & spirit. Our illustrations are meant to bring that out - the same grandma sitting by herself with her plants could seem quite lonely and sad... but with a cocktail in her hand - she's the boss!
