NakedLab Rebranding

  • Company/Studio
  • Instagram
  • Lead Designer(s)
    Malou Ko
  • Design Team
    Crystal Chan, Louis Wong
  • Client
  • Credits
    Paper: Antalis
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

NakedLab provides luxury Bamboosilk bedding products. We discovered the founder loves Maldives as a vacation spot. So we tried to bring in the beach and ocean feeling in visualising relax and recharge, defining what is comfort in NakedLab way. We also suggested a skin colour palette to emphasise how good their products do to our skin. The logo is redesigned to a softer and relax handwriting. For the brand graphic elements, we use an arch shape which looks like a window or a door to bedroom or vacation. We also created a set of hand drawn icons to show different product features and categories.

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