NakedLab provides luxury Bamboosilk bedding products. We discovered the founder loves Maldives as a vacation spot. So we tried to bring in the beach and ocean feeling in visualising relax and recharge, defining what is comfort in NakedLab way. We also suggested a skin colour palette to emphasise how good their products do to our skin. The logo is redesigned to a softer and relax handwriting. For the brand graphic elements, we use an arch shape which looks like a window or a door to bedroom or vacation. We also created a set of hand drawn icons to show different product features and categories.
