The Gobbetto showroom is located in the Shunyi district of Beijing in what was once an old factory building. Microcement is a signature product of Gobbetto, and in order to showcase its characteristics to the full and to provide visitors with more inspiration for its application, the designers have created this space entirely in microcement, without any decoration, using only the language of architecture to highlight the structure. The use of colour is even more restrained, and symmetrical compositions are ubiquitous, enhancing a sense of order in a minimalist environment.