Herding Those Things Together

  • Instagram
  • University/School
    China University of Technology
  • Lead Designer(s)
    Tzu-Yi Li
  • Design Team
    Pei-Yi Jiang / Ci-Rong Xu / Xuan-Rong Wu
  • Prize
    Winner in Graphic Design/Branding / Winner in Graphic Design/Key art (Posters, covers, illustration)
  • Project Website

Taiwan’s Yunlin County is big on agriculture. For the past few years the idea of a “cyclical economy” has been introduced into the reuse of agricultural waste, substantially reducing the negative impact of waste materials on the environment. This design focuses on agricultural waste’s cyclical processes and sustainable culture, designing through visualized narratives and creative packaging, recasting the sustainable brand image of agricultural waste fertilizer and promoting consumer awareness and attention to its use to achieve sustainable engagement.

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