In view of the 200th anniversary of the death of Antonio Canova, we seized the opportunity to bring the Possagno artist to light - as the icon of the awarded communication strategy and of his native region. The protagonist of the campaign is the “Bust of Peace”, a neoclassicist symbol of art and innovation, of matter and human intelligence. A work that – thanks to its marble magnificence – fully depicts the value of the Marmomac exhibition: internationality, naturality and refined taste.