Florasis Xihu Yinyuan Flagship Store

  • Company/Studio
    Hangzhou Yige Cosmetics Co., Ltd
  • Lead Designer(s)
    Fan Cheng
  • Client
    Florasis
  • Credits
    Shao Feng
  • Prize
    Honorable Mention

Hua Xizi did not adopt the inertia of store design thinking, from product positioning to store design, it conveys a culture and beauty from the East. The designer adopted the West Lake culture, Chinese garden elements and the skills of traditional craftsmen throughout, and adopted international design techniques to create a beauty store that is different from what he thinks, which balances traditional Chinese and modern aesthetics and expresses an oriental fashion.This exploration is interesting and successful, with the collision of tradition and modernity, and the fusion of East and West.

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