Flagship Showroom of Duravit

  • Company/Studio
    HATCH Architects
  • Instagram
  • Lead Designer(s)
    David Wei
  • Design Team
    Penghong Lu, Hua'er Lin, Jiayang Li, Jiawen Xu, Yuchao Zhang, Qu Zhang, Qian Wang, Jingjing Duan, Enrui Xu (intern), Junjie Jiang (intern)
  • Client
    Duravit
  • Credits
    HATCH, Lighting Design:Jianmin Ni, MEP: Wei Tang
  • Prize
    Honorable Mention

The flagship showroom locates in Shanghai’s Changning CBD, occupying an independent two-storied building. Our design concept can be traced to Duravit’s origin in Hornberg, a town in Black Forest of Germany. HATCH team creates a wood grouse installation -The bird native to Hornberg has been in the logo of the brand since 1937. We also design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

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