Chef Gabriel Israel is one of the most talented, promising young chefs in Tel Aviv. He came with the idea of opening a true Mexican street food truck in the heart of the city, as authentic as it can be - with the culture and style of a downtown SF Mexican Joint. The Chicano is a movement, claiming back its native assets and culture, started by Mexico origin people living in the US. In this brand identity project we brought the "revolution" aspect with ancient native elements keeping this ancient culture alive, mixing past and present in one whole & deep brand character.
