Chori - 100% Meat 0% Sh*t

  • Company/Studio
    Craft Concepts
  • Instagram
  • Lead Designer(s)
    Alexandra (Sasha) Taptyerova
  • Design Team
    Shahar Bohadana, Alexandra (Sasha) Taptyerova, Shiri Haziz
  • Client
  • Credits
    Crafted by Craft
  • Prize
    Winner in Graphic Design/Colorfoul project / Winner in Graphic Design/Branding
  • Company Profile

Chori is a new brand, made by a carnivorous group of professionals to create a new alternative to the commercialized sausages category in deli's & supermarkets. Chori's product is the underdog of the category, with a unique promise that put its competitors in a new light compare to Chori: We do 100% natural ingredients products - no preservatives, no gimmicks, no manipulations. The brand identity is made to bring that message sharp and clear, to shout it out loud - 100% meat, 0% shit.

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