Patisserie Chez Mikki, a Tokyo-based pastry shop, wanted a new packaging design to differentiate themselves from others in the market. The redesign set up a robust brand identity with an unified visual appearance, using bold typography in pastel colors to highlight each product's uniqueness. Also, it aimed to build a word universe with messages that emotionally resonate with customers, bringing joy and delight to their day. The overall design worked successfully to create visual interest that not only set them apart but also brought their passion to show on retail shelves.
