The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, “The Decree of Wine,” which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor. This is also the first Chinese liquor to use a non-label design.
