To meet the multi-functional needs of Perfect Diary's new retail headquarters, the design continues with the original building's concept of circular flow around the core tube, breaks up the layout of the traditional office space, and focuses on the open and fluid working experience. Meanwhile, the rose-red tone representing the brand's VI is used to outline the space and as the guiding symbol that switches the sight and enhances the visual tension, which creates a continuous, refreshing, and vivid atmosphere through framing spaces for different scenes, activities, and events.
