MEISUN Four Type Lava Custard Mooncake

  • Company/Studio
    Guangzhou Meicheng Food Co., Ltd
  • Lead Designer(s)
    Hong Kong MEISUN Food Group Ltd.
  • Design Team
    Yunjian Wei, Huihong Chen, Tingyan Li, Jiezhen Li
  • Prize
    Winner in Graphic Design/Packaging

Chinese people are used to giving mooncakes as gifts in the Mid-Autumn Festival. Inspired by European-style courtyards, the design of this mooncake gift box features a fusion of Chinese and western aesthetics. Its colorful illustrations with fluid lines look exquisite and coordinated, which are complemented by the overlap design for a touch of understated luxury. Meticulously treated by the hot stamping and embossing processes, and rounded off by a fancy European-style font for a rich visual hierarchy, it thus merges ingenious design and expert craftsmanship into a luxurious but gentle style.

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