We were asked by the community of communes of Lacq-Orthez (France) to redesign their logotype, the brand guideline and the brand identity, while keeping the DNA of the old logotype and its strong codes. Through this redesign, we had 4 major objectives: • See a square while adding a hidden sign • Keeping the red color, so unique to the territory and recognizable • Echo the concept of atoms and molecules, which makes sense with this historical and economical territory • Bring a notion of transition, of modernity and innovation
