Noväa, an exclusively vegetarian restaurant in Cannes, wanted to assert its brand positioning and strengthen its visual identity. We first lifted the logotype, we created catchphrases and a lot of branding support. In order to establish the identity but also their proudly vegetarian positioning, we designed a multitude of catchphrases based on certain well-known clichés of vegetarian cuisine and supposed to be provocative yet funky, to have fun on a daily basis, to rhythm the identity and Noväa's team desires.
