Duoyun Miro Bookstore - Signage Design

  • Company/Studio
    Meem Design
  • Instagram
  • Lead Designer(s)
    Xiuzhi Zhang
  • Design Team
    Xiuzhi Zhang, Siyu Chen, Lingyan Wu
  • Client
    Shanghai Century Cloud Culture Development Co. , Ltd
  • Credits
    Photo by CreatAR Images
  • Prize
    Winner in Graphic Design/Communication design
  • Project Website

Welcome to Duoyun Miro Bookstore, a fairytale-like parent-child bookstore. The inspiration for our signage design comes from the IP of Miro, a little cat created by Italian artist Cristina Làstrego, as well as the spatial design of the bookstore. Our signage design is centered around Miro's image, with a set of font and signage system designed accordingly. The spatial concepts are also visualized as icons, linking the space, IP, and story closely together. To strengthen this connection, we have used metal materials throughout the entire space.

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