Relaunch for Haus der Geschichte Baden-Württemberg

  • Company/Studio
    Jäger & Jäger GbR
  • Instagram
  • Lead Designer(s)
    Olaf Jäger
  • Design Team
    Olaf Jäger, Regina Jäger, Tanja Weich, Michael Haberbosch, Carina Wezstein, Nico Nolle
  • Client
    Haus der Geschichte Baden-Württemberg HdGBW
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

The “Haus der Geschichte Baden-Württemberg” is unique in its own way. It traces the history of the state over the past 200 years and always establishes the overall historical context. The aim is to depict the German southwest in all its facets. These facets are reflected as a brand code on all motifs in transparent, monochrome "time layers". The logo takes up the theme of the facets/layers in a compact form. An H is superimposed several times in its solid square form, quoting both the layers of time and the stylised outline of the state of Baden-Württemberg.

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