Weekend Bike CA is a Vancouver-based bike shop. The visual identity includes type design, logo design, package design, business cards, product graphics, and web design in the e-commerce environment to satisfy the need of a start-up. The visual identity system design, which embodies a technical aesthetic and reflects aspects of modernity, appeals to younger audiences. The concept of branding is to recreate the scene of the hi-tech product performing in a futuristic environment from a graphic design perspective.
