Weekend Bike Branding

  • Company/Studio
  • Instagram
  • Lead Designer(s)
    Xuecheng Xiong
  • Client
  • Prize
    Winner in Graphic Design/Branding

Weekend Bike CA is a Vancouver-based bike shop. The visual identity includes type design, logo design, package design, business cards, product graphics, and web design in the e-commerce environment to satisfy the need of a start-up. The visual identity system design, which embodies a technical aesthetic and reflects aspects of modernity, appeals to younger audiences. The concept of branding is to recreate the scene of the hi-tech product performing in a futuristic environment from a graphic design perspective.

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