The design of Gusto Rosso's premium tinned tomatoes aimed to capture the essence of Italian food heritage, with traditional outfits and contemporary styling for a younger generation. The characters represent quintessential Italian flair with humor, drama, and love, while an architectural arch structure ties the five tins together. The design merges big and bold colors and styles of Zampano, Verdi, and miu miu for a sophisticated and cultural Italian flair. The packaging reflects the 100% Italian and high-quality produce of small family farms that still harvest by hand.
