The idea behind Shikhar was to create an online ordering platform, which was designed exclusively for HUL retailers. With the help of this app, retailers could order anytime, as per their convenience. The features of this app included: An extensive search list from a catalog of HUL brands & categories, notifications about the latest schemes & offers that are running, payment of future bills through Unipay, which was a loyalty program. In-depth and on-ground research about this app helped us in understanding the retailer's actual pain-points and develop an app which was truly user-centric.