Paperworld is a citylight campaign for the paper manufacturer Brigl & Bergmeister in Austria. The aim of the campaign is to get apprentices for paperproduction. Young people are attracted by the playful design that imitates paper and stands out from all other employee recruitment campaigns. The slogan „CREATE YOUR PAPERWORLD“ implies that apprentices can create their own paper world through an apprenticeship at Brigl & Bergmeister. The QR code takes you to the company‘s application page.
