Jinke Grand Hotel was part of the large mixed-use development project, Jinke Centre. The main design elements are taken from Chongqing’s “mountain, water, city, and camellia flowers”. Our work was for all graphics and signage for this luxury property. As with most 5- and 6-star hotels, our designs need to be sophisticated, functional yet discrete. Both of these disciplines had utilised circle and oval motifs; in wall finishes, ceiling coves, floor mosaics and carpets and so in places where such motifs existed we tried to echo these forms in the signage, as the mountain is reflected in the lake
