The art of Okamoto Taro (1911-1996), who is famed for his Tower of the Sun— the central Theme Pavilion for Osaka Expo ’70 —holds an enduring appeal for people of all generations. He was one of the most popular and widely recognized artists in postwar Japan. From 2022 to 2023, one of the largest retrospective exhibitions ever dedicated to Taro Okamoto tours three cities from Osaka, traveling to Tokyo, and then Aichi. In designing the key visual for the exhibition, designer sought to create three original designs for each city but with a consistent visual vocabulary.